V – Vision: Anchor Delivery to a Purpose That Lasts

Agile execution without strategic clarity leads to burnout and bloat. In this chapter, Evan explains how to reconnect teams to a compelling “why”—the core vision that drives innovation, customer empathy, and internal alignment.

He introduces tools like the “Postcard from the Future” and OKR alignment frameworks that help teams tie everyday delivery work to long-range goals. Evan also warns against “vision drift,” where strategy and execution diverge, leading to aimless iteration.

Vision isn’t a mission statement on a wall—it’s a filter for decisions. Evan teaches leaders how to communicate vision repeatedly, visually, and tactically, so it becomes the heartbeat of Agile delivery.

Consulting takeaway: Evan facilitates cross-functional workshops that distill purpose into actionable vision, reconnecting delivery work to meaningful business impact.