A – Advisorship: The Wisdom You Don’t Have Alone

Even experienced leaders fall into the trap of decision-making in a vacuum. As authority increases, so does isolation from frontline realities and customer truths. This chapter explains why building internal and external advisory loops is essential to sustainable innovation and confident delivery.

Evan shows how to form internal advisory groups that bridge silos and give early insight into feasibility risks. He also details how to build external advisory boards—composed of trusted customers, power users, and market experts—to pressure-test product assumptions before costly execution.

Most importantly, he explains how to structure these relationships for real feedback, not theater. Through meeting cadence, curated participation, and visible feedback loops, Evan helps clients build a culture of honest validation—not just internal consensus.

Consulting takeaway: Evan facilitates advisory strategy workshops and helps leadership teams create dynamic feedback ecosystems to de-risk product decisions and improve cross-functional alignment.