Finally—Agile That Leads to Results

A practical playbook for aligning strategy powered by the DO CREATIVE Agile framework.

Agile That Works: The Executive Playbook for Faster Delivery and Greater Market Impact is an Agile book for executives, founders, and delivery leaders seeking a clear, actionable path to faster results. It introduces the DO CREATIVE model, a practical Agile framework for business leaders that breaks delivery down into ten essential components—designed to eliminate complexity, align teams, and drive innovation at scale. This Agile delivery guide helps organizations turn strategy into execution without the overhead of traditional methodologies.

Alongside the book, we offer consulting services designed to help leadership teams put the DO CREATIVE Agile framework into action. Our approach focuses on aligning strategy with execution, enabling faster decision-making, improved team performance, and measurable business results—without the overhead of traditional Agile transformations.

Book cover titled 'Agile That Works' by Evan Farr Smith, featuring bold white letters on a blue background with orange arrows.

About the DO CREATIVE Agile Model

Deliverables:

Deliverables are not just outputs—they are the building blocks of competitive advantage. Agile delivery should always keep a razor-sharp focus on business outcomes because deliverables are how we prove our impact

Operations:

In Agile delivery, ideas are only as good as the systems that bring them to life. Agile teams can sprint, plan, and iterate, but if operations cannot support the cadence of delivery, agility remains theoretical. 

Cadences:

Without regular cadences, even the best Agile practices fragment. Teams lose sight of priorities, feedback loops dry up, and innovation slows to a crawl. 
Cadences create the infrastructure for continuous conversation—the daily, biweekly, and quarterly rhythms that fuel adaptation, clarity, and delivery excellence. 

Remediation:

A well-run project is not measured by the absence of risk or challenges. In fact, truly innovative or high-impact projects typically have more risks because they are doing something new, complex, or difficult. Instead, the sign of a strong project—and a strong project team—is how they manage and mitigate risk. 

Estimation:

Effort estimation is one of the most challenging parts of any Agile process. Teams dread it, stakeholders mistrust it, and projects often suffer because of it. Yet when done well, estimation can be empowering, clarifying, and even energizing. 

Advisorship:

When your entire frame of reference is "how we've always done it," it becomes incredibly difficult to imagine fundamentally better ways of doing things. Even worse, internally sourced product leads often fall into the dangerous mindset that they already have all the answers. They see themselves as experts—and therefore feel no need to seek validation from the actual people who matter: the customers. 

Teams:

Great teams don't just emerge organically. They are identified, provided with purpose and process, mentored, and continuously adjusted until they become the powerful engines of innovation and execution that organizations rely on. Building a great team is an intentional act. It requires focus, commitment, and leadership.

Improvement:

Continuous improvement is not about occasional bursts of change or major overhauls. It is a daily commitment to getting a little better—in products, processes, collaboration, and individual performance. It is about building a culture where improvement is seen as an ongoing journey, not a one-time event.

Vision:

Innovation is often romanticized as a burst of creativity or a sudden stroke of genius. The most powerful, sustainable innovations don't come from random flashes of inspiration; they are anchored to a deep, clearly articulated sense of why. Organizations that consistently innovate with impact always start with a clear core purpose. Their vision isn't just a slogan or a marketing line, it's a guiding force that shapes priorities, decisions, and actions. 

Experimentation:

In today's fast-paced and unpredictable environment, the biggest risk isn't moving too quickly, it's moving too slowly. Companies that succeed are those that embrace small bets and fast feedback as core strategies. Instead of committing massive resources to untested ideas, they learn early, often, and inexpensively. 

About The Author

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Evan F. Smith, PMP is a nationally recognized leader in Agile transformation, enterprise delivery strategy, and program execution. Over the course of his 25-year career, Evan has helped some of the world’s most innovative technology organizations turn chaos into clarity—leading high-impact PMOs, restoring failing programs, and driving execution strategies that have unlocked millions in value. 

As an Enterprise Delivery Executive, Evan is known for building Agile-powered operating models that increase operational efficiency, slash delivery costs, and accelerate market share growth. His leadership has fueled achievements such as a $38M recurring cost savings initiative, a 50% operational efficiency gain, and the successful execution of a $3.5B IPO program, underscoring his ability to align innovation with disciplined delivery. 

Throughout his career, Evan has directed multimillion-dollar portfolios across SaaS, public sector, fintech, and platform services, coaching delivery teams, executive stakeholders, and leadership councils in building scalable, adaptable systems. His track record includes founding two global PMOs from the ground up, leading Agile transformations within complex enterprises, and consistently achieving outcomes in highly ambiguous, high-growth environments. 

A certified SAFe Practice Consultant (SPC), Release Train Engineer (RTE), Project Management Professional (PMP), Certified Scrum Product Owner (CSPO), and Certified Scrum Master (CSM), Evan brings deep expertise across Agile, Waterfall, and hybrid methodologies. He has honed a unique ability to simplify complex delivery frameworks into actionable, practical systems that drive real results.